SHOW US THE MONEY....ANY MONEY.....PLEASE???

“MONEY don’t make my world go round...” sang David Brent in a reflective moment at Wernnham Hogg.
But the fictional legend of The Office wouldn’t make a football chief executive. Because as we know full well - when it comes to the Premiership these days - money blatantly does make the world go round.
“Fact” as Brent might say.

So that’s why I’m starting to get vaguely down about our future today.
Wyness reckons a move to Kirkby would generate around £10m a season for team-building.
In fairness to him, he has admitted that sum is a drop in the ocean during these crazy days of £4.3m Koumas and £5.5m Richardson.
So we're back to the fundamental necessity for Everton F.C. (apart from winning football matches) - investment.
It’s what should occupy Wyness’s every day in the office. It should be his obsession. It’s what we need more than anything.
But Kenwright, Wyness and co. can’t really carry full responsibility for coming up short so far.
Fomer Post and Echo columnist, passionate blue and now BBC chief football writer Phil McNulty wrote an excellent piece outlining the dilemma.
Everton just aren’t that attractive to investors..... Phil spoke to Professor Tom Cannon, football finance expert and Everton shareholder, who starkly outlined the situation. It’s not great but it is essential reading for all blues.

‘ARE EVERTON ATTRACTIVE TO INVESTORS?
It depends on the type of investor. If you are looking for a bankable asset probably not because bankable assets are probably the top four clubs, with one or two others who are single town clubs such as Newcastle.
If you are a speculator and you think you could invest enough to turn a club strategically in another direction then they might be attractive.

WHY WEST HAM AND ASTON VILLA BUT NOT EVERTON?
With West Ham there was a very real London factor, as you have seen with a certain shift in football power from the north to the south. London is seen as one of the most dynamic economies in the world.
Another element with West Ham, which was a peculiarity, was a lot of the talk about possibilities linked to the 2012 Olympics and the possibility of a ground transfer to the Olympic Stadium
I think investors saw that as a real opportunity.
Villa are a genuine long-term potential club. They have history. They have won the European Cup and, despite the fact that Birmingham may get promoted to the Premiership next season, they are still the only major club in the Midlands.
That is a franchise that stretches almost from Leicester and the east Midlands right over to parts of central Wales.
The natural franchise for Villa is probably 15 million people, whereas the natural franchise for Everton is maybe 1.5m.
In financial terms, they look a much better bet than Everton. Their ground is in a good position and they are virtually debt-free.
And they had someone in Doug Ellis who, for all the criticism levelled at him, ran a tight ship that made them debt-free and relatively inexpensive to buy.

HAVE EVERTON HAD INTEREST FROM INVESTORS?

The failure of the Fortress Sports Fund to materialise certainly made people inside the club more cautious.
When you talk to people within the club, maybe they took people at face value and I think that has now created a genuine sense of caution.
I know Bill Kenwright well enough to know he has had an awful lot of false promises about investment. The truth of the matter is that he has had an awful lot of people talk about promises and they have come to nothing.
The Fortress Sports Fund got a lot of publicity but it was only one of many false claims by people who said they had a willingness or ability to put money into Everton.
I know Bill Kenwright well enough to know he has had an awful lot of false promises on investment
Externally, there is some worry about putting money into the second club in a town. When you talk about branding, people want to invest in the brand leader not the second brand and, unfortunately for Everton, they are not the brand leader in Liverpool.
But I am sure there are investors out there looking at Everton.
While hedge funds are awash with money, while speculators are seeing opportunities in English football, while sports franchises see English football as a big potential area for development, then there are bound to be people looking at a club like Everton - with its very strong support base, history of achievement, and a strong squad.
People will be looking at Everton, although I would have to add that they might not be at the top of people's list at the moment.

HOW MUCH WOULD IT TAKE TO BUY EVERTON?

One of the hardest things in the world is to value a football club.
If it was a takeover, one would have to assume there would be a premium. So assume that premium, particularly in the current market, would probably value the club at around £50m.
There is also now the question of the new stadium.
It looks like there is a very attractive package on offer in Knowsley, so assume Everton need to put in £30m for the stadium and then to invest to clear most of the debt would probably be another £30m.
Everton are relatively debt-free in Premiership terms, so let's say it takes £100m to buy the club, make an investment in the stadium and clear most of the debt.
Everton normally spend around £20m a year on players.
So in terms of players, to take Everton to the next level and spending more than you normally spend, you are probably talking between £40m and £60m, taking the gross price to about £150m to £170m.

WOULD BILL KENWRIGHT SELL?
Bill has said in the past he would stand aside if someone he regarded as the right person came along, and I believe he is being 100% accurate in that, but that hasn't happened yet.
I remember an accountant arranging a meeting and said he had somebody willing to put £10m into Everton. I was at the meeting with Bill Kenwright and obviously we expected to meet the man who was putting up the £10m.
The only person who turned up was the accountant - and all he wanted to talk about was an enormous, truly enormous, finder's fee before he would even tell us who the investor was.
I don't think there is any way Bill would hold this up if the investor or investors came along and I'm confident no-one else on the board would either.
I think Bill has done very well for Everton.
There are things he could do differently. I think the board is too small, with only two or three people. He should be looking for a more broadly-based board, maybe five or six people with different kinds of expertise, if not more money.
Look at who Bill's closest friend in football is? It is David Dein at Arsenal and they did not achieve their success overnight.
One of the funniest things I've heard recently was one Everton fan holding up West Ham as a model of how the club should be going.

HOW IMPORTANT IS A NEW GROUND?

The ground move is crucial, given the type of ground developments we are seeing in the north-west of England.
Everton need a new ground. Goodison Park is old, tired and badly structured, with 3,000 obscured-view seats and only 11 executive boxes.
Staying at Goodison Park is the nearest thing to a guarantee of decline that you can come up with.
Whatever you did there, the cost would be enormous. If you tried to close down sides while you turned the ground around, it would inevitably be in the shadow of the new Anfield. I think it should be some distance away.
There are people who say stay at Goodison. I say to them then plan to be in the Championship, and possibly the next division down in the Football League, in the not too distant future.
Tesco chief executive and Everton fan Sir Terry Leahy may be a key figure
I don't see Kirkby as a problem. If Manchester United can be outside Manchester, I don't see why Everton can't be outside Liverpool.
Staying at Goodison takes Everton to being more like Tranmere Rovers than the Everton of old.
Knowsley Council has a fantastic reputation for collaboration. You don't have organisations the size of Ford, News International and Tesco involved with the council unless that is the case.
Being in Liverpool is not a guarantee of success.
Having the money to spend on players, having money to invest in the development of talent and having money to bring in the best in terms of management and skills is the way you get success.
Everton are obviously involved with Tesco in the new ground and we are very lucky to have arguably the most successful company in Britain being run by a totally committed Evertonian in Sir Terry Leahy.
But it must all make sound sense for everyone involved because I do not believe Sir Terry would make a decision like this based on sentiment. He would not damage Tesco and he would not damage Everton.

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